As the Super Bowl approaches, the anticipation not only revolves around the thrilling game but also the highly coveted ad slots that cost a staggering $7 million for just 30 seconds. In an era dominated by cord-cutting and streaming wars, the Super Bowl remains a stronghold for advertisers to captivate a massive live audience. However, what could a brand achieve with the same investment in the digital realm?
- 4.4 Million Clicks on Walmart Connect: As Google’s third-party deprecation continues, retail data has become a powerful tool for advertisers. A $7 million investment in Walmart Connect could potentially yield a whopping 4.4 million clicks, providing a substantial reach for brands aiming to target and engage shoppers.
- 2.8 Million Clicks on TikTok’s In-Feed Ads: TikTok has been actively courting ad dollars, positioning itself as prime real estate for Super Bowl-level exposure. With $7 million, advertisers could secure between 2.8 million and 3.9 million clicks on TikTok’s in-feed ads, leveraging the platform’s popularity and engaging with its vast user base.
- 140 Million Impressions on a Streaming Ad: The streaming space has witnessed a surge in ad investment, especially with platforms like Amazon Prime joining the ad-supported streaming competition. With CPMs ranging from $35 to $50, a $7 million investment could result in a staggering 140 million impressions, tapping into the growing audience of streaming enthusiasts.
- 5.6 Million Clicks on Bumble: Dating apps, despite Gen Z’s skepticism, remain a compelling channel for advertisers. A $7 million spend on Bumble could generate between 5.6 million and 9.3 million clicks, offering a unique opportunity to connect with users in a space where personal connections are paramount.
- 10 Million Clicks in Candy Crush: Gaming advertising, still in its early days, presents an intriguing opportunity for brands willing to experiment. For a display ad on Candy Crush, a $7 million investment could translate into a whopping 10 million clicks, showcasing the potential of gaming as an emerging advertising channel.
As brands weigh the pros and cons of a Super Bowl ad versus digital alternatives, it’s evident that the digital landscape offers a diverse array of options with significant reach and engagement potential. The evolution of consumer behavior and media consumption patterns underscores the importance of a strategic and well-informed approach to advertising investments in 2024 and beyond. As the game unfolds on the field, brands are navigating their own playing field in the dynamic world of digital media.
