How to Watch ITVX in USA [2024 Updated]

Explore the world of British television from the USA with our 2024 guide on accessing ITVX. ITVX offers a diverse range of live broadcasts and on-demand content, but it’s primarily available in the UK. Fortunately, you can bypass these restrictions using a VPN, like ExpressVPN, which ensures fast streaming speeds for an enjoyable viewing experience. This guide will show you how to access ITVX in the USA and underscore the importance of online privacy. Whether you’re a British expatriate or a US resident, this guide is your ticket to unlocking the captivating world of British TV.

Quick Steps to Watch ITVX in USA

  1. Select a Reliable VPN [We Recommend ExpressVPN OR PureVPN as they guarantee zero buffer when streaming sports]

  2. Download and Install ExpressVPN app

  3. Connect to a server in UK

  4. Login in to your ITVX

  5. Stream "ITVX" live online.

Watch ITVX in USA with ExpressVPN

30-day Money Back Guarantee

How to Watch ITVX in USA in 4 Easy Steps

Unlocking ITVX in the USA is a straightforward process that can be accomplished in four simple steps, especially when using a trusted VPN like ExpressVPN. Here’s how to do it:

  1. Select and subscribe to a VPN service known for its speed and reliability. ExpressVPN is highly recommended for its ability to unblock ITVX.
  2. After subscribing, download and install the VPN application on your device.
  3. Connect to a UK-based server through the VPN. This will assign you a British IP address, tricking ITVX into thinking you’re accessing it from within the UK.
  4. Visit the ITVX website or app, either sign in or create a free account, and start enjoying a wide range of British TV shows and movies.

By following these easy steps, you can effortlessly stream ITVX content in the USA, bringing the best of British television programming directly to your fingertips.

How Can I Subscribe to ITVX in the USA?

Getting registered for ITVX in the USA is a hassle-free process with the assistance of a reliable VPN like ExpressVPN. Here’s a step-by-step guide:

  1. Subscribe to ExpressVPN: Choose ExpressVPN for its extensive server network and expertise in circumventing geo-restrictions. Sign up for their service and install the VPN app on your device.
  2. Connect to a UK Server: Launch the ExpressVPN app and connect to a server located in the United Kingdom. This action will assign you a UK IP address, making it seem like you’re browsing from within the UK.
  3. Access ITVX: With your UK IP address, visit the ITVX website or download the ITVX app. This step is crucial as it grants you access to the platform as if you were a UK resident.
  4. Register for an ITVX Account: Proceed to register for an ITVX account. Although the service offers free content, you may be required to enter a valid UK postal code during registration, which can easily be found online.

By following these steps, you can efficiently register for ITVX in the USA and enjoy its extensive collection of shows and movies, effortlessly bypassing regional restrictions.

How to Subscribe to ITVX in USA with iTunes?

Subscribing to ITVX in USA with the assistance of iTunes and a reliable VPN like ExpressVPN can be achieved through the following steps:

  1. Install and Connect to ExpressVPN: Start by downloading and installing ExpressVPN on your device. Launch the VPN and connect to a server located in the United Kingdom to obtain a UK IP address, which is essential for accessing UK-specific services.
  2. Adjust iTunes Account Region: Access your Apple account settings and modify your iTunes account region to the UK. This may require providing a UK address and associating a payment method with the UK region.
  3. Download the ITVX App from the iTunes Store: With your region now set to the UK, go to the iTunes Store and search for the ITVX app. Download and install the app on your Apple device.
  4. Subscribe to ITVX via iTunes: Open the ITVX app and follow the on-screen prompts to subscribe. You will use your Apple ID and the payment method linked to your iTunes account for the subscription.

By following these steps, you can effectively subscribe to ITVX in USA via iTunes, managing your subscription seamlessly through your Apple account. This provides you with convenient access to a diverse range of British TV shows, movies, and live sports content.

Why Do You Need a VPN to Watch ITVX in USA?

The need for a VPN to watch ITVX in the USA arises from the geographical licensing restrictions enforced by the streaming service. ITVX primarily operates in the UK, making its content accessible only to viewers within the United Kingdom. When attempting to access ITVX from the USA, the platform detects your non-UK IP address and enforces access restrictions. This is where the value of a VPN, such as ExpressVPN, becomes evident. By connecting to a VPN server situated in the UK, you can obtain a UK IP address, effectively concealing your actual location. This manipulation tricks ITVX into assuming that your access originates from within the UK, thus granting you unrestricted access to its content.

Moreover, ExpressVPN offers more than just a solution to bypass geographical restrictions. Through its encryption of your internet connection, it guarantees a secure and private streaming experience. This encryption safeguards your online activities, protecting them from potential monitoring or tracking—an increasingly crucial feature given rising concerns about digital privacy and security.

Are ITV and ITVX the same thing?

ITV and ITVX, though distinct entities, maintain a closely intertwined relationship.


  • ITV, short for Independent Television, is a venerable British television channel.
  • It holds the honor of being one of the UK’s oldest and most popular commercial TV networks.
  • ITV is renowned for its diverse content, encompassing news, dramas, reality shows, and sports.
  • Within the ITV network, numerous channels operate, such as ITV2, ITV3, ITV4, and CITV.


  • In contrast, ITVX functions as an online streaming service.
  • It emerged as the successor to ITV Hub and now serves as ITV’s digital platform for on-demand streaming.
  • ITVX offers a broader array of content compared to what’s available on ITV’s traditional broadcast channels.
  • This includes catch-up content from various ITV channels as well as exclusive shows, box sets, and movies exclusively accessible on the streaming platform.
  • ITVX can be accessed through the internet, mobile devices, and various streaming devices, granting viewers the flexibility to enjoy ITV content at their convenience, anytime and anywhere.

In conclusion, ITVX functions as ITV’s digital streaming platform, providing a comprehensive and on-demand viewing experience, while ITV functions as a traditional broadcast network with a variety of television channels.

How Much Does ITVX Cost in USA?

In the USA, ITV offers a flexible streaming service with a range of choices, including both free and subscription-based plans, to accommodate a range of watching tastes. Free with advertisements ITVX: In the USA, ITVX provides a free version that is ad-supported. This version of ITV requires no money investment and is an easy process to create an account for.

ITV Hub+ (Ad-Free Subscription): For those seeking an ad-free viewing experience, ITVX provides subscription options in USA as follows:

  • Monthly Subscription: Priced at £5.99 (approximately 11.75 AUD)
  • Annual Subscription: Priced at £59.99 (approximately 117.75 AUD)

Subscribers to ITV Hub+ benefit from an ad-free experience and the ability to download shows on iOS devices for offline viewing. Additionally, there is a 7-day free trial available in USA, allowing users to test the service before committing to a paid plan.

ITVX Compatible Devices in USA:

Streaming Devices:

  • Amazon Fire TV (including Fire TV Stick)
  • Chromecast
  • Apple TV (3rd Generation and newer)
  • Roku
  • LG Smart TV
  • Samsung Smart TV


  • Xbox
  • Xbox Series X|S
  • PlayStation 4
  • PlayStation 5

Mobile Devices:

  • Apple mobile and tablet devices (iOS 12 and newer)
  • Android smartphones and tablets (OS 5 and newer)


  • Accessible via web browsers on the ITVX website

This structure provides viewers in USA with a flexible means of accessing ITVX content, accommodating various preferences and device compatibility.

How to Watch ITVX in USA on Android Devices?

To access ITVX in USA on an Android device, follow these steps:

  1. Create a New Google Account: Start by setting up a new Google account. During the account creation process, be sure to designate the United Kingdom as your country.
  2. Choose and Install a VPN: Subscribe to a VPN service, with ExpressVPN being a top recommendation for its exceptional performance on Android devices. Additionally, download and install the ExpressVPN app on your Android device.
  3. Connect to a UK Server: Launch the VPN app and establish a connection to a server located in the UK. For an optimal streaming experience without buffering, you may opt for the Docklands server, known for its smooth performance.
  4. Download ITV App from Google Play Store: Access the Google Play Store on your Android device and search for the ITV app. Download and install the app.
  5. Install and Set Up ITVX USA App: Once the ITV app is successfully installed, open it and proceed to sign up for a free account, granting you access to ITVX content.

By adhering to these steps, you can effortlessly enjoy ITVX content in USA ia on your Android device.

How to Watch ITVX in USA on iOS?

To access ITVX in USA on iOS devices, follow these steps:

  1. Adjust Region in iOS Settings: Begin by navigating to ‘Settings’ on your iPhone or iPad. Tap on your Apple ID profile, then select ‘Media & Purchases,’ followed by ‘View Account.’ Within this section, choose ‘Country/Region’ and proceed to ‘Change Country or Region.’
  2. Specify the Country as the UK: From the list of available countries, select the United Kingdom. Accept the terms and provide the necessary information as prompted for the UK region.
  3. Install a VPN on Your iOS Device: Subscribe to a VPN service, with ExpressVPN being a top choice for its seamless compatibility with iOS devices. Download and install the ExpressVPN app onto your iOS device.
  4. Connect to a UK Server: Launch the VPN app and establish a connection to a server located in the United Kingdom. For an uninterrupted streaming experience, consider selecting the Docklands server, known for its reliable and buffer-free performance.
  5. Download ITV Hub App: Visit the Apple App Store and search for the ITV Hub app. Download and install the application.
  6. Sign In and Commence Streaming: Once the app is successfully installed, open it, sign in with your credentials, and you can start enjoying ITVX content on your iOS device in USA.

By following these steps, you can easily access and enjoy ITVX on your iOS device while in USA.

How to Watch ITVX in USA on Desktop (Windows and Mac)?

To access ITVX in USA on a desktop computer, whether it’s a Windows or Mac device, follow these steps:

  1. Select and Install a VPN: Start by subscribing to a VPN service. ExpressVPN is highly recommended for its outstanding performance. Download and install the ExpressVPN application, ensuring that you do this on your desktop computer, not on an Android device as previously mentioned.
  2. Connect to a UK Server: Launch the VPN app and establish a connection to a server located in the United Kingdom. For an ideal streaming experience without buffering, consider opting for the Docklands server, known for its reliable and buffer-free streaming capabilities.
  3. Access the ITV Website: Once successfully connected to the VPN, open your web browser and go to the ITV website.
  4. Log In and Begin Viewing: Sign in to your ITV account, and you’re all set to start enjoying ITVX content on your desktop computer, whether running on Windows or Mac.

Following these steps, you can easily access and enjoy ITVX on your desktop computer in USA.

How can I Watch ITVX in USA on Firestick?

To enjoy ITVX on your Firestick while in USA, follow these step-by-step instructions:

  1. Sign Into Your Amazon Account: Begin by logging into the Amazon account associated with your Fire TV or Firestick.
  2. Navigate to Account Settings: Move your cursor to “Accounts and Lists” on the Amazon homepage, then select “Your Content and Devices.”
  3. Access Preferences: On the next screen, click or tap on the “Preferences” tab.
  4. Adjust Country/Region Settings: Locate “Country/Region Settings” and click the “Change” option next to your currently listed country.
  5. Update with a UK Address: Input a UK-based address, then select “Update” to confirm the changes.
  6. Restart Your Firestick or Fire TV: After updating your account details, log out of your Amazon account on your Firestick or Fire TV, and then restart the device.
  7. Download and Sign Into the ITV Hub App: Once your device is back online, access the app store and download the ITV Hub app. Finally, after installation, log in to your ITV account to commence streaming ITVX content on your Firestick in USA.

By following these steps, you can easily access and enjoy ITVX on your Firestick while in USA.

What Channels Can I Watch on ITVX?

ITV Hub, also referred to as ITVX, offers an extensive array of British TV content spanning various channels:

  • ITV: This main channel features a diverse blend of drama, reality shows, and news broadcasts.
  • ITV2: Targeted towards a younger audience, this channel specializes in entertainment and reality TV series.
  • ITV3: Known for its dramas, classic films, and unique commissioned programs.
  • ITV4: Focused on sports, action movies, and documentaries.
  • ITVBe: Offers reality TV, lifestyle shows, and American dramas.
  • CITV: Dedicated to a younger demographic, featuring animated series and children’s programming.

What to Watch on ITVX in USA in 2024?

In 2024, ITVX remains a well-liked on-demand streaming service in the United States, providing a broad range of content such as compelling dramas, humorous comedies, live sports events, and reality TV series. With the ITVX app, viewers can watch live broadcasts or catch up on their favourite ITV programming, providing them with the flexibility to keep informed about the newest happenings. ITVX is the greatest spot for sports enthusiasts in particular to watch major events from the comforts of the USA, such as the Super Bowl and the 2024 Six Nations Rugby.

Popular Sports to Watch on ITVX in USA

The following is a list of the most watched sports in USA on ITVX, both live and on-demand:

  • Six Nations Rugby 2024
  • Super Bowl 2024
  • EFL Carabao Cup Semi Final 2024
  • Sky Bet Championship 2023-24

Popular Shows to Watch on ITVX in USA

The top USA films available on ITVX that you may watch with friends or family are listed below:

The Football Fraudster12 Days of Giving
Day AfterEmmerdale
Temptation49th Parallel
Back to Christmas MoviePrecious
SnowmanStrictly Come Dancing
SanditionReign of Assassins
Black History Month 2023 MoviesBreaking Through
The Masked Singer UK 2023

What to Watch on ITVX in February 2024?

ITVX is always adding new content to its collection so that you may watch fresh stuff every month. Here are some of the most popular titles that you can watch on ITVX in February 2024:

Love island all stars 30th JanScottish Women’s Premier League Cup Semi Final 2024The Martin Lewis Money Show Live 2024
Love Island All Stars Episode 3Gloucester v Sale Sharks RugbyBuffalo Bills at Kansas City Chiefs NFL
Vitality Netball Nations Cup Final 2024New England Patriots vs. New York Jets NFLSunderland v Newcastle United
2024 Formula E World ChampionshipEuropean Track Championships 2024Bristol Bears vs Sale Sharks Rugby
NFL 2024 Regular SeasonMr Bates vs Post Office New EpisodesExeter Chiefs v Glasgow Warriors
Deal or No Deal Celebrity Special 2024Love Island All Stars Unseen Bits Episode 6Masters Snooker 2024
Love Island All Stars Episode 1Glasgow Warriors v ToulonWorld Grand Prix 2024
After The Flood TV SeriesMiddlesbrough v Chelsea First LegWatchmen Movie

Other Alternative Options to Get Access to the ITVX in USA

There are two more methods besides using a VPN that you may use to see ITVX in the USA and bypass geo-blocked material. A broad spectrum of user preferences and technical skill levels are supported by these strategies.

  1. Utilize a Proxy Server for ITV Television

Using a proxy server, which stands in between your device and ITVX to hide your real location, is an additional choice. Although there are paid and free proxy services accessible, users should proceed with caution since certain services may interfere with their surfing by showing obtrusive adverts.

  1. Employ the Google Chrome Extension

Consider using the Google Chrome Extension that a VPN service offers if you’re looking for a simple solution. It’s easy to install and use, this lightweight plugin provides a fast way to view your favourite ITVX content in the USA. Moreover, it makes use of hybrid VPN technology, which eliminates the typical issues associated with traditional VPNs, to ensure uninterrupted viewing.

It’s important to realise, though, that while these solutions can enable users to watch ITVX in the USA, they might not be as trustworthy as VPN services with specific features. To access ITVX from the USA, it is thus recommended to utilise a VPN service. By encrypting your internet traffic, virtual private networks (VPNs) provide a more dependable and secure method of accessing streaming services than Chrome extensions or proxy servers.


How can I watch ITVX on a desktop computer (Windows or Mac) in


You can watch ITVX on a desktop computer in USA by using a VPN to connect to a UK server and then accessing the ITV website.

Is using a proxy server a reliable alternative to a VPN for accessing ITVX in USA?

While a proxy server can work, it may not be as reliable as a VPN and can sometimes disrupt your browsing experience with intrusive ads.

What is ITVX, and why can’t I access it in USA?

ITVX is a British streaming platform, and its content is restricted to the United Kingdom due to licensing agreements. As a result, it’s not accessible in USA without a workaround.

What sports events can I watch on ITVX in

USA in 2024?

In 2024, you can watch sports events like the Six Nations Rugby 2024, Super Bowl 2024, and EFL Carabao Cup Semi-Final 2024 on ITVX in USA.

How can I watch ITVX in


You can watch ITVX in USA by using a VPN to obtain a British IP address, which tricks ITVX into thinking you’re accessing from the UK.

What devices can I use to access ITVX in USA?

You can access ITVX in USA on various devices, including streaming devices (e.g., Fire TV, Apple TV), mobile devices (iOS and Android), and desktop computers (Windows and Mac).

Is it possible to watch ITVX on iOS devices in


Yes, you can watch ITVX on iOS devices in USA by changing your region settings and using a VPN.

Suggested Read: Top 10 Sports Streaming Apps in 2024


To sum up, it’s easy to watch the wide variety of British television shows on ITVX by utilizing a VPN in the USA. By using a VPN and “Watch ITVX in USA,” customers may access the whole content catalog as if they were in the UK. Furthermore, with services like ExpressVPN, the process is made easy for a flawless and enjoyable viewing experience. A VPN is your passport to accessing ITVX in the USA and viewing British TV on your screen, regardless of whether you’re a British expat or an American resident who loves British television.


Meet Khizer Hussain, our standout sports analyst, here to guide you beyond the numbers on the scoreboard. With an intimate grasp of the sports world, Khizer dives deep into its intricacies, unraveling the hidden stories that often go unnoticed. His perceptive thinking and captivating articles offer you a novel viewpoint on the sports universe. It’s like a friendly chat with a fellow enthusiast rather than a corporate monologue.

Education: Bachelor in Marketing
Expertise: SEO Strategist, Content Management, Link Building, On Page - Off Page SEO

Leave a Reply

Your email address will not be published. (required)