Renault’s parent company, Alpine, has announced the sale of the Formula 1 team to a group of investors for a valuation of $900 million. The investment group consists of Otro Capital, RedBird Capital Partners, and Maximum Effort Investments. RedBird Capital Partners has holdings in various sports teams, including the Boston Red Sox and Liverpool FC. Discover Alpine F1 team secures 200m euros.
Maximum Effort Investments, led by actors Ryan Reynolds and Rob McElhenney, also owns Wrexham FC. Alec Scheiner, co-founder of Otro Capital, will join the board of directors of the Enstone-based team.
Renault stated that Alpine would benefit from the expertise of the investor group in areas such as media, sponsorship, commercial rights management, and merchandising strategies. The group’s track record includes partnerships with organizations like the Dallas Cowboys, the NFL, Toulouse FC, and Wrexham AFC. Additionally, the investors’ knowledge in data and technology is expected to enhance Alpine’s marketing and commercial performance.
Alpine CEO Laurent Rossi expressed enthusiasm about the investment, as the team aims to compete for the Formula 1 world championship in the coming years. Rossi emphasized that the investors’ expertise in media and marketing strategies would support the team’s long-term sporting performance.
The team plans to reinvest the additional revenue into upgrading facilities and equipment, further advancing their plans. It’s important to note that the investment solely focuses on the Enstone-based F1 team and does not include the engine operation in Viry-Chatillon.
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